This article brings to light the obvious Asian American stereotype that is constantly seen in the media. It talks about the recent advertisements that have used Asian American subjects to portray intelligent individuals. Although this is categorized as a stereotype, it sure is a flattering one. Here are some examples of Asian American stereotypes in recent advertisements as seen on the website:
●Staples advertises its computer-repair service with images of laptops flying like gulls into one of its stores. When one of the laptops crash-lands, the fix-it technician who comes to its “rescue” is an Asian American.
●CVS’s TV ads feature a lab-coated pharmacist of Asian descent dispensing advice about medication to a baffled Caucasian lady.
●A mother and her teenage son shopping at Best Buy learn that the store offers “Geek Squad” techies, who are packaged and displayed like life-size action figures on the store’s shelves. One of the tech guys is an Asian American.
●IBM’s commercials feature brainy IT consultants, including a young Asian American woman who talks up the company’s efforts to create “a smarter planet.”(Farhi)
No comments:
Post a Comment